Persuaded BAT to invest in healthier product lines, resulting in an ambitious multi-channel digital transformation program.

Uncovered significant growth opportunities at Hayward, leveraging its connected (IoT) business to reduce pool-related injuries.

Helped General Assembly rethink its outreach program to better serve under-represented communities.

Developed a global enterprise architecture for Coca-Cola, enabling effective data-driven decisions.

Drove the adoption of micro-services at Purina to accelerate innovation across its global brands.

Led a large technical team to deliver a highly ambitious commerce/content re-platform on behalf of PetSmart, whose goal was to improve customer experience through streamlined business processes.

Led a strategic engagement with McNeilus (Oshkosh) designed to uncover gaps in their long-term digital transformation journey.

Drove architecture and change management on behalf of Marketron in the build-out of their transformative B2B ad sales platform.

Supported Boehringer Ingelheim’s goal to fulfill digital pharmaceutical orders via third-party clinics.

Architected a complex, multi-brand digital transformation for Horizon Global, a successful automotive-adjacent manufacturing business.

Designed a distributor-based fulfillment process for Parker Hannifin’s highly customized parts business.

Consolidated Frontier Co-op’s many niche brands in a unified B2C/B2B marketplace.

Modernized Acer’s technology stack for the US/CA markets.

Developed a highly differentiating in-store/online “color bar” solution for Kendra Scott, a successful jewelry brand.

Led a product data rework and technology upgrade effort at Ideal Industries.

Pushed the limits of scale to support order management at 100K+ educational institutions on behalf of Balfour.

Architected a highly integrated technology stack for Quantum Digital, facilitating “just in time” fulfillment for highly customized products.

Valtech

Technical Director (2/24-Present)

Provide technical leadership to large teams delivering some of the group's most challenging projects. Own the solution, technical relationship and product quality. Focus on MACH.

Independent (3/23-Present)

Strategic and technical advisory.

Gorilla Group (VML)

Group Strategy Director (1/22-2/23)

Drove ambitious digital transformation across 40+ architecture and business strategy engagements representing $20MM in top-line agency revenue. Advocated for innovation as a force multiplier. Defined, measured and celebrated project impact. Orchestrated efforts across WPP.

Enterprise Architect (9/19-12/21)

Cross-platform opportunity assessment and project advisory in the greater WPP family of agencies. Internal focus on product development, headless architecture and delivery innovation.

Independent (5/17-9/19)

Technical advisory and application development.

Praxis (WSC)

Chief Strategist (12/16-4/17)

Facilitated sale of company to WSC. Responsibilities spanned thought leadership, market outreach and client engagement. Primary goal was to ensure that our messaging and operations delivered value in the form of digital transformation.

Chief Marketing Officer (12/15-12/16)

Shifted focus to top-line growth. Re-tooled the marketing and sales process, honed our competitive positioning, represented the company at industry events.

Partner (1/06-12/15)

Co-founded the company, a commerce innovation consultancy. Engaged with clients, nurtured a staff of 20 and developed technical expertise across a range of platforms.

Independent (1/98-12/05)

Web design and development.